French producer Petit Biscuit is opening a new chapter whilst also hitting listeners immediately in the feels with his infectiously penned new single. “You Don’t Ignore (Too Late)” takes the introspective lyrical foundations of his earlier material and introduces a confident new perspective through bolder production. 

Steering into a LAUV and The Weeknd inspired lane, the production has a distinct groove to it and a light bounce that radiates a newfound confidence. It’s definitely an experiment into a more commercial sounding area which he hasn’t typically leaned into before. But he doesn’t compromise his cinematic flair, and instead just elevates his signature polished sound to new heights. From the very first listen you will be equally intrigued of this direction as much as you are already dancing along.

Reflecting on lust and desire, this track explores when you cross that line and can’t go back from having feelings for someone and might as well just see where it goes. “Too late for these temptations. Too late for me to find a reason, to stop you gazing into my eyes, watching you. It’s too late for me to renounce. Too late for me to cool it down” he sings.

From the very first listen this song will have you hooked. It is a clear standout in his growing discography, and excitingly hints at where this new chapter will go.